To be a golfer is to be a wanderer and that is my identity. The game is, at its very essence, a walkabout through the fields, forests, towns, and dunes of the world. For that reason, a golfer’s soul yearns to journey. As a golfer, my thirst for adventure is unquenchable.
For those like me who are inflicted with such a love for the game, one foot will always be compelled to follow the other. Each round of golf creates a longing for the next. In my mind there lies an uncontrollable urge to stray and a sense that each new course needs to be further from home than the last.
The golfer is a traveler and an explorer. No destination will ever satisfy the desire to see another. I am a golfer and I am increasingly compelled to roam.
The passages of golf books become the places that yield sunburns on my skin. Reading about distant lands isn’t enough to cure my curiosity though. I have to see it with my own eyes and play the course with clubs in tow.
There is a brilliant sun shining on the fairways in my mind and if I can muster up a willingness to set forth I can find that warmth in living color. When presented with the opportunity to travel for golf, I exhaust every means to make it happen.
That being said, to reach an awareness of the available adventures in the sport is to suffer madness. This comes from the knowledge that I’ll never be able to experience them all.
Which brings me to the following passages.
No golf traveler is alike, yet there is a kinsmanship found among those of us who spend hours searching out the next stop on the journey. Opinions on courses, clubs, and destinations for golf will vary, making it important to remember that the objective of traveling is to form your own. Every course in the world has something to offer the golfer on the move, but how can one best discern what to seek out next?
For that question, I offer you these thoughts.
Where to go…
Go in search of great walks.
Not every golf course can be walked, but those most worthy of your time will be of the variety you explore on foot. The game was meant for walking and the best golf in the world will always be that which is tailored to such methods of play. When traveling, the walks should actually be the reason for the trip. Golf is just an excuse to go for the hike. Take these considerations to mind when evaluating where you’d like to walk next.
Seek out an understanding of architecture.
Architecture is the field in which art and science meet. The designing of golf courses is consistent with that truth. Golf course architects are both artist and engineer. No two sites for golf are the same and every architect has a different lens on the world, therefore each individual course is a separate and unique expression of those who built it. The seasoned golf traveler is keen to this and through earned knowledge of the subject one can find a greater appreciation for all aspects of the game. The study of a course’s design should be a leading factor in choosing where to play.
Account for the history of a place.
History provides the context for how a place came to be. Strive to be a traveler who wonders why things are a certain way and you’ll find history has the answers. When traveling to a new golf course, a review of its history should always be the appetizer before the main course of playing there. Golf has long been a game with a reverence for its roots and an appreciation of its past. Many clubs and courses offer visitors the chance to learn their story and others can be found through simple research. To not seek such details is to willingly avoid the full experience. Not every great course has a long history, but those that do often offer a more interesting destination.
Consider the available accommodations.
The place in which you lay your head should never be an afterthought. Some locations offer luxurious quarters while others are more spartan, but I would suggest proximity to places of interest as a more pressing need. Look for lodging that serves as a window into the community or perhaps a room located on-site that may yield additional time spent at the course. The hotel by the highway may suffice for bedding and such, but a better experience can be found at the course cabin, bed & breakfast, or charming hotel downtown. Where you stay will dictate where you eat, where you drink, and where you roam while visiting a place for golf. With that in mind, be sure to choose wisely and aim for places that increase the odds of serendipitous discoveries and a better understanding of the destination.
Making a decision on where to go is only the first step. There is also the matter of being in a place. How does one compose themselves when traveling for golf and what should you be looking for?
These are my recommendations.
How to be there…
Observe the presentation of the golf course.
Golf courses are works of art constructed on a medium of grass. With a live and growing canvass, the state of a golf course is always in flux. Knowing this the golf traveler should make sure to appreciate the state of the course. The superintendent whose role it is to oversee the presentation of the playing surface is often times the unsung hero of the golf world. The agronomists that maintain the turf are essential to every pleasant golf experience and the traveler should take note of the conditions that were carefully arranged for them. Be sure to thank the agronomy staff should your paths cross while playing.
Speak with those who work there.
To best understand a place, one must speak with those who tend to it. The staff members of any golf facility are the keepers of valuable information and important details. Some professionals will offer delightful details about a golf course unsolicited, but others may require the spark of conversation. Engaging with staff is a wonderful way to make a new acquaintance while also seeking out the best ways to enhance your visit. Present yourself and your questions with a genuine curiosity and often times you will be rewarded with local tips, unique stories, or perhaps even a tour. These are the interactions that often lead to repeat visits and intimate discoveries during your stay. Travelers need not be shy, the staff is there to answer your questions and ensure you have a great day at the course.
Cater to the customs of the regulars.
When visiting a club or course it is best to try and enjoy the facilities in the same manner as the regulars do. Whether you are an invited guest or simply paired with strangers, be sure to yield to the resident customs. There may be a particular game you will be asked to join or perhaps the norm is to play from a closer tee box than you are accustomed, either way – go with the flow. Those who play there the most likely know how to play it for max enjoyment and as a traveler that should be your aim as well. You never know, by following the regulars you might just find something worth changing in your own golf routine.
Look for where the locals go.
When traveling for golf, the time spent on the course is only part of the trip. There should be dining, shopping, sightseeing, and other exploratory activities on the itinerary. Some research before your travel is critical, but more importantly, ask the locals where they like to go. More times than not the best places in town will be those which the residents frequent. This also holds true for golf. Be sure to save some time in your travels for the course you didn’t expect to play. A local recommendation can make for a splendid emergency 9 holes or a quick round before heading home. Ask around for advice on all counts of your trip and allow for pleasant surprises.
The trip doesn’t end on the final green or even when you put the clubs back in your garage. Some trips never really end at all. The best travels are the kind which are permanently extended in our memories. The trips that change how we see things become chapters in our ever-evolving story.
Here are my recommendations on how to maximize the impacts of your travel.
What to remember…
Document your days spent away from home.
There has never been an easier time in history to chronicle your observations from traveling. Technology allows us to record the details of our trips via a wide variety of social media, applications, and other means. Of course, there is always the more traditional route of handwritten journal entries or even blogging. No matter your preferred method, be sure to take some time each day of your trip and make a few notes on what you have seen. There is great joy to be found in recounting your travels while reading the details of days gone past.
Take time to reflect on your experiences.
In many ways, golf is a meditation. Arranging your thoughts from a golf trip is a healthy way to find some peaceful appreciation for what you have seen. Beyond the time you spend on the golf course, it is important to set aside some moments for the quiet contemplation of your experience. It is in those minutes, spent reflecting on your trip, in which clarity can emerge in your thinking. Often times, I have found that my most meaningful takeaways from golf travel occur long after the initial experience has happened. Through a deliberate search of my thoughts, I find new ways of seeing the places that I visited months or years before.
Tell your friends about where you went.
Sharing the stories of your golf travels is an important part of being an explorer in our game. Please note, this is not an invitation to display braggadocious behavior. Your aim should be to provide valuable insights into the places you have been. Be a guide to those who may want to set forth on their own discovery someday. Do not instruct them, but instead offer some seeds from which they can grow their own ideas and opinions. Discussing a trip with those you shared it with or others who saw the same place on another occasion is one of the great joys of golf.
Contemplate how the trip has changed your perspective.
The best travels are the ones that change how you see the world. For golfers, that can occur in a wide variety of ways. Perhaps a course has shifted your thoughts on a particular architect or maybe a previously undiscovered golf culture made you swoon for a new city. The possibilities are as endless as your list of courses yet to be seen. The notes you write, the conversations you have, and the memories you make while traveling for golf all add up to shape your unique perspective on the game. When you think you have finally landed on a set of beliefs about golf then it’s time to hit the road again. The next course may just be the one that changes your mind forever. The only way to know is to go and once you’ve been, only you can determine what it all meant.
Traveling for golf is a means for replenishing my soul. The game has always had a hold on me and with each trip I take I find new inspiration for living life as a golfist. Some places speak to me more than others, but with each new stop along the way, I find small traces of the games deeper meaning. For me, traveling for golf is a transcendent pursuit.
So my charge to you, my fellow golf traveler, is this – go forth and seek out the courses that call your name. Find the time to venture for golf and be sure to savor each step. Seek out stories, architects, history, and new scenery. Search for the places that will shape you for the better and never stop discovering what the game can mean in your life. There are many people who share your passion for golf and the best way to find them is to start looking wherever you may roam. Golf is a grand adventure, but it’s up to us to take it.
I hope to see you out there on fairways near and far.
Life is hard and so is golf. I suppose that makes it odd that I use one to escape the other. When things get overwhelming, I always look for my clubs and a good long walk to save me from myself and the world around me. I run to the golf course in an effort to create separation between me and whatever might be troubling my mind. I have found peace through playing alone, but it is when I play with others that I discover just how wonderful people are to be around. It is in those moments when the problems of our lives are put on the shelf that I find great joy in being with my fellow man. Golf is a game meant to bring people together and god knows we need more of that these days.
The world we know today is filled with difficulty and unrest. Things don’t quite seem right and I think we can all feel that change is needed. The news stories we find on our timelines and TV screens seem to get worse each week. Shootings at home, tensions abroad, and a never-ending stream of disagreement among political factions are all symptoms of the same problem. We have lost our ability to treat each other with respect and dignity. In these troubling times, we need to forge new ways for people to find one another and enjoy our common traits. For this reason, I believe we could all use a little more golf in our lives.
Despite the occasionally grim realities of our time, hope has not been lost. The good people still outnumber the bad and if history tells us anything, we will someday find solutions to sort all this madness out. That doesn’t mean it will be easy, but in order to make a course correction, we have to learn to be around each other again. In my experience, that is exactly what golf offers the world.
Golf is a means for spending time with your friends, family, colleagues, and neighbors. Our game has always been intended as a pastime and today we need social agreements like this in the worst of ways. I have known many truths about golf over the years and the greatest of these is that because the game strips us of our differences, it opens a window to create new and lasting relationships.
Golf offers those who play it the chance to see others as fellow travelers on the same journey. Golf reminds us of our shared struggle and connects us through a camaraderie which only our agonizing game can create. On the golf course, we all have much more in common then our backgrounds and beliefs would allow us to appreciate. To put it simply, we are all just trying to move the ball down the fairways of life and golf serves as a way to see that truth.
This past weekend, when greeted with another morning of disturbing headlines, I picked up the phone and called my parents. In that call, I invited my dad to come over and play golf with me. We made some plans for a quick nine holes and dinner afterward at the house. Perhaps it was because the horrifying stories of another mass shooting got me thinking about my family, or maybe I just wanted to see my folks, but either way, I set up some time for golf and I sure am glad I did.
Dad and I have had our differences over the years. Sometimes they have been over politics and on other occasions, it may have just been family issues. Our relationship is great these days and golf is a meaningful way to spend time with him. When he and mom got to my house, I took him up to the course for a brisk evening walk before dinner. With my dog at our side, we walked nine holes under a brilliant summer sunset.
During our round, we spoke about the joy my daughter has brought us both, my budding career, his pending retirement, and other matters of interest to the two of us. No debates, no bother, just a father and son connecting on the course. The walk was splendid and our dinner afterward was delightful. Having my family sit down at the dinner table and enjoy a meal and conversation was exactly what I needed after a weekend filled with bad national news. As my parents left for the night, I couldn’t help but think how wonderful the time together had been. It made me consider how fortunate we all are to have each other. I was also reminded of how much the world could use the kind of fellowship Dad and I shared on the course that night.
Spending time playing with Dad and enjoying a nice dinner with my family left me with a peaceful feeling. When I woke up the next morning to start my week, I felt a renewed hope for a better world. Imagine what more of that feeling could do for us all.
Having golf in my life has granted me an improved mental state and more stable relationships. Through the years, golf has taught me how to build new friendships and rekindle old ones. The game has shown me how to overcome my prejudices and led me to build upon my best qualities. Golf has saved my life on more than one occasion and it has unquestionably made me a better man.
I don’t have all the solutions to the world’s problems, but I do know this – if we can all commit to spending time with one another in search of our better angels then things will certainly improve. To do that, we need systems that allow for a certain kind of nearness with the ones we love, folks we know, and even those we disagree with. Golf is one of those systems.
I want to play more golf because the game makes me feel better about myself and the world around me. It’s therapeutic and it activates the best of my thoughts. I believe that to be true of others who play as well. Beyond self-improvement, golf gives us enough time together to see how much we have in common. If I can make a commitment to playing more golf with my family, friends, colleagues, and neighbors then perhaps I can have a small impact on the world.
Our times may be troubled, but we have to avoid the convenience of isolation. We must choose to lean in and engage with one another. I propose that we spend less time in the bowels of the internet and more time crossing paths on the fairways and greens of the local golf course. Golf can be a mechanism for change and it starts with those of us who play the game deciding to bring more people into it.
The world may be in peril and the situations of our daily existence often seem dire, but there are still means for bridging our divides. My preferred method involves a small white ball and club with which to hit it. The pursuit of this game has always been a path to my best self and if a lost soul like me can find a way to improve so might others. So the next time you read a bad headline or experience a tense moment in your day, think of someone you know who may be in need of nine holes and a walk with a friend. Go play golf and remember all the things right with the world and with the people in it. The game we love is a simple one, yet its impacts on those who play it can be profound. Golf can’t solve all our problems, but it is certainly a good place to start.
If you like underdog stories in golf then Ben Bates is a good man to root for this week. Ben is a 58-year-old golf professional who spent the majority of his life chasing mini tours and golfing glory all across America. That pursuit hit its peak during the turn-of-the-century years when he spent four seasons on the PGA Tour. Before and after that stint, he was busy racking up a record-setting amount of starts on the often renamed Korn-Ferry Tour. Today, he’s part of a company that manages four golf courses in Pensacola, Florida, but this week he’s back on the road en route to try his luck at the U.S. Senior Open.
Ben earned his way into the Senior Open via a runner-up finish in the Montgomery, Alabama sectional qualifier earlier this summer. Staying busy with his duties in the golf business, he doesn’t have time for practice and playing much these days. Not exactly a recipe for winning the Open. However, after a long hiatus on the professional circuits, he was able to find lightning in a bottle and make it in on the number for the chance to compete for a national championship. The Senior U.S. Open kicks off later this week at the Warren Course at the University of Notre Dame in South Bend, Indiana and for the first time in four years, Ben will be making a start at the highest level of Senior golf.
I should mention that I have a familial rooting interest in Ben’s career. He is my uncle on my mom’s side of the family and seeing him return to competitive golf at the Open is a big deal for those of us in his small but dedicated fan club. In my childhood, our family spent many days watching closely online to see where he would finish each week. These were the days when we got our golf news via dial-up internet, flip phones, and print journalism. Once on a Sunday, we spent hours in front of a Comfort Inn computer station in Dothan, Alabama hitting the refresh button as he plotted his way through a seven-hole playoff to capture his second win on the Korn-Ferry Tour. This week family and friends will be watching again but with much-improved technology and a hunger to see our guy play well in the big leagues once more.
Ben hardly has any business playing in a major championship these days, but sometimes the golf gods smile down on forgotten sons like him and offer another chance to prove their worth. To say that his presence at the championship is a long shot at this point would be an understatement. He is particularly proud of the fact that he made it in the Open using clubs and balls that are a decade old. Both are remnants from the last days of his tour contracts with Callaway Golf. He still has a closet full of unused gear that he plays with including his “brand new” Nike shoes that were made twenty years ago but are just now seeing daylight. Despite aging equipment and a rusty game, Bates still has the drive to compete and some serious ball striking skills. That’s what got him to the Open and if he has any success there it will be because he can still call it up when needed.
I spent a few hours with Ben last weekend at Marcus Point Golf Club, the blue-collar course that has been his office these past five years, as he was preparing to depart for the Open in Indiana. We played a few holes on a hot Saturday afternoon as he put in a few final swings before taking off for what could be his last shot at making a big splash in golf. Driving around the property, we hit a few shots throughout the course as he found openings between a busy tee sheet that day. It was tough to play much though because everyone wanted to say hello. Due to his qualifying for the Open he was getting even more shout outs than normal. Ben has a huge personality and everywhere he goes people wave for him to come over and talk or tell a story. On this day, those short visits were all filled with good luck wishes and other congratulatory remarks from the players that frequent his club.
Ben has always been beloved by the golfers he surrounds himself with. On tour, he was always the life of the party and a repository for side-splitting jokes. You might think of him as a dream Pro-am partner. Whether he is in the locker room at a tour event or the grill room of a Golf Now paradise, he is still the guy that folks flock to. This was evident as we sat around the bar at Marcus Point having a few beers as the men’s golf association was tallying the scorecards for the day. Sitting there next to him I watched player after player stop by to extend a fist pound, handshake, or call for him to “kick some ass” at the Open. It was quite the pep talk for a guy about to chase his dream again.
Life has brought Ben a long way since his days on the big tour. When he was coming off his final days as a PGA Tour member he was a brand new father. Now, he’s heading to the Open with his son Angus slated to caddie for him. Angus is a high school graduate as of earlier this month and will most certainly be the most green of loopers at the Warren Course this week. Fortunately for him, he will be carrying for a seasoned old pro who won’t need much advice. Ben’s support group goes well beyond just young Angus though. He’s got folks from all over the country watching from afar and a few special fans are making the trip. In the crowd will be his parents, Ed and Louise(my grandparents), who are thrilled at the prospect of taking another road trip to see their son tee it up.
Back in the late 90’s we all made a ritual out of traveling to watch Ben play. My grandfather had a old Dodge travel van that we all called “big red” and every summer we took trips to hunt down the chance to watch Ben go up against the big guns on tour. I remember those days well as they were the beginning of my decent into golf infatuation. We had clubhouse passes and an all access life for a few years and it was glorious. Especially for me as a kid just shy of being a teenager and meeting my heroes at each stop. I can’t make the trip this go round, but Gramps and Weezy wouldn’t miss it for the world.
Ben last teed it up on the Champions tour in 2015 at the event in Biloxi, Mississippi. He had to qualify his way into that outing as well. There just isn’t much room on that tour for guys who don’t have a healthy resume of winning. He spent some time chasing out there though. He damn near got a spot via the limited Q-school tournament and one season he even set a record for most successful attempts at Monday qualifying. It’s hard to describe just how on brand that is for him. Either way, those swings and misses led him home to Pensacola and into a new role in golf.
Ben is the perfect guy to run a golf course. He has never met a stranger and he makes everyone feel at home. When he and his partners took over Marcus Point it was closed and in serious disrepair. It still isn’t perfect, but the tee sheet now stays full every week. I believe Ben to be a major part of that success. If every club in America had a Ben Bates behind the counter there would be no issue growing the game. Despite such talents I know he misses the old life on tour and he is definitely happy to be back in the game this week.
When I asked Ben what excited him the most about the opportunity to play in the Open, he surprised me with his answer. He didn’t mention the cheering crowds or the swanky accommodations for players at the course. There was no talk of luxury courtesy cars or the thrill of the chase either. “I’m most excited to be back on the road…even for one week” he told me. “Its been a long time and I’m glad to be able to get out on the road and go after it again.” I think that’s where he has always felt most at home.
It’s a twelve hour drive from Pensacola to South Bend and for Ben he’s got plenty of memories to keep himself entertained. He has burned up more than his fare share of miles over the years, but this road trip will be different. He will have his son riding shotgun and perhaps one last shot at immortality laying in front of him. Odds are he will go through the vast array of the Elvis catalog while singing along the way and there is a good chance this trip will be the end of his career, but no matter the outcome he will be able to enjoy one more opportunity to let it fly with the best in the world. For some folks that can be a lot to think about during a long ride, but for Ben its just one more chance to chase what he loves down the open road. His love for golf has kept him in the game for decades and the pursuit of his passion has always remained relentless. In my heavily biased opinion, that’s what makes him worth rooting for.
Pebble Beach Golf Links is turning 100 this year and despite playing host to the US Open, I can’t help but feel like the course and renowned resort are falling behind the times. The sprawling resort on the shores of the Monterey Peninsula is home to a number of breathtaking golf experiences, but compared to other places in its peer group there isn’t much to celebrate these days. Golf resorts have entered a new kind of arms race in which courses are being renovated, varied amenities are being added, and fun is the new driving force for golf based entertainment, yet the Pebble Beach Company who owns and operates the resort doesn’t seem to be in the game. Every major resort in the country is seeking to create new means for attracting guests via reimagined golf facilities, but the folks at Pebble Beach seem to think they don’t need to.
I’ve written before about my opinions on Pebble Beach Golf Links. The course is majestic, yet it still leaves me wanting. The details seem overlooked to me, but I do love the place. In fact, I’m planning a return trip as I write this. Pebble Beach occupies my golfing thoughts on a frequent basis and I find myself pulled into debates about it often. Some folks think I’m crazy and others see the nuance in my thinking, but after some further reflection, I decided to author some thoughts on how the resort can make some much-needed improvements.
Not that they asked for my opinion, but as a repeat customer of the resort and its many delights I feel compelled to share my thoughts. For the purpose of this exercise, I am assuming the position of an experiential consultant. My background in placemaking with passions for golf design and travel give me a unique perspective on how Pebble Beach can secure its position as America’s best golf resort. I believe that if the Pebble Beach Company would give some of these ideas further consideration they’d see some seriously good press, illicit strong customer reactions, and inspire travelers to revisit the resort more often.
As a means for constructing some strategic priorities for Pebble Beach, I began with a simple SWOT analysis from the perspective of how the resort measures up to the competition. I also considered what today’s golf resort customers are looking for in a destination.
Let’s dive in…
The Pebble Beach Resort is located on one of the great landscapes in American golf.
The Pebble Beach brand is one of the most recognizable in all of golf.
The resort controls four 18 hole golf courses and one short course.
On-site lodging and dining are top-notch.
Pebble Beach Golf Links and Spyglass Hill are routinely ranked among America’s best courses.
People dream of spending a vacation at Pebble Beach.
Round times are too long across all courses, but especially Pebble Beach Golf Links
There are hardly any golf activities that can be viewed as added value for guests( Putting Course, Short Game facility, etc)
The Peter Hay Par 3 course is treated as an afterthought and not a focal point.
The architecture and presentation of the four golf courses are in need of renovation and stylistic upgrades.
There is a significant fall-off in perceived quality from the resorts best course to its worst.
Design and build the world’s most scenic putting course at Pebble Beach Golf Links between the 18th green and The Lodge
Redesign the Peter Hay Short Course utilizing an up and coming architect with an exciting resume.
Enlist one of the “Big 4″(Doak, C&C, DMK, Hanse) architects to reimagine Del Monte Golf Course as an English inspired sub 70 par course.
Hire an in-demand consulting architect for each course who can guide strategic changes, stylistic upgrades, and improvements from year to year.
Establish a strong walking culture and a faster pace of play across all courses by eliminating and or sharply reducing golf cart usage.
The costs to play golf at the resort’s premier golf course are exorbitantly high and its sister courses are also expensive outings.
Competitor resorts are investing millions to create more enjoyable atmospheres and compelling golf amenities while Pebble Beach has little to point to in that arena.
The painfully slow pace of play across all facilities flies in the face of what modern golfers are looking for.
There is a lack of personalization that permeates through the Pebble Beach hospitality.
In an age where consumers are seeking “handcrafted” and “live like a local” experiences, Pebble Beach still feels more like an amusement park.
Based on this simple SWOT analysis, I have prepared the following suggestions on how the Pebble Beach Company could begin to turn the tide as it enters a new century at America’s most famous golf resort.
I recommend the resort adopt a set of guiding principles for its golf business that can serve as the reasoning behind every investment and improvement for years to come. These guiding principles can become the bedrock for which strategic priorities can be established moving forward.
Below each guiding principle is a list of strategic priorities that are aimed at achieving the stated goal of the principle.
Build the best golf experiences in America
The Pebble Beach Golf Resort will invest in both new and existing golf facilities as a means of creating experiences that define excellence in the industry.
Enhanced golf experiences will include…
Putting on “Morse’s Hill” – Guests will be able to enjoy the best golf view in America on a new 18 hole putting course located between the Lodge and the 18th Green of Pebble Beach Golf Links.
Playing the new Del Monte Golf Course – Guests can play on the oldest golfing grounds West of the Mississipi while enjoying a reimagined routing and the superb architectural features of one of America’s most interesting new courses designed by(Insert Big 4 name here).
Enjoying an extra nine holes at the new Peter Hay Short Course – Guest will be able to play the best “emergency nine” in golf on the scenic short course that is designed to reflect the atmosphere of the early days of Pebble Beach.
Exploring the grandest golf landscapes in America – Guest can enjoy a wide array of changes to Pebble Beach Golf Links, Spyglass Hill, and Spanish Bay that are designed to highlight the architecture and natural features of these world famous golf courses.
Jumping in on the Pebble Beach discussion: I started a deep dive blog post awhile back about how the course could get closer to its 1929 Egan self.This is a rendering containing some of those ideas. Totally hypothetical and for fun—I know nothing of their current design situation pic.twitter.com/vm3Kce8pwC
See an outstanding vision for pebble beach golf links improvements from architect Brett Hochstein.
Create a golfing culture that promotes the very best aspects of the game
The Pebble Beach Golf Resort will be a place where golf is a fun and sporting pursuit which is enhanced by the on-course experience, uncompromising attention to detail, and world-renowned hospitality.
A new golfing culture will offer…
The best walks on earth – Guests will have the opportunity to walk the most scenic golfing grounds on the planet with fewer distractions and more intimate experience.
Select play during twilight hours – Golfers staying at the Pebble Beach Resort will be eligible for reduced rate replay opportunities on all courses in the twilight hours. Subject to availability after all full rounds are in play each day.
Foursomes play during Winter mornings – During the months of December through February resort hotel guests are eligible for foursomes play at a reduced rate on all courses before 9am.
America’s best caddie program – Pebble Beach Caddies will be versed in the details and history of the golf course and the surrounding areas serving as in round concierges during every playing experience.
Creators in Residence – Guest will be able to enjoy unique lectures and art showings that feature the work of America’s best golf writers, photographers, and artists who are staying on site at the resort during seasonal residency.
My vision for Pebble Beach may sound like a pipe dream, but I honestly believe that with a few strategic changes the resort could elevate itself far beyond any of its competitors. The Pebble Beach Company has every piece needed to create hands down the best golf destination in America, but to achieve that level of prominence there need to be a series of smart enhancements to the overall product.
There are few places that inspire golfers to obsess over the possibilities as Pebble Beach does. Count me among the many that hope to someday see improvements like these made to one of the most amazing places for golf in America.
Finding new inspiration in an old champion. How Tiger Woods has once again inspired us all.
Most folks don’t make it back from the brink, but Tiger Woods has done just that. After a tumultuous eleven years, Tiger Woods is a major champion again. He has won the Masters for the first time in fourteen years and his future looks brighter than anyone could have imagined when he hit the rock bottom reality of a DUI arrest just a few short years ago.
Somehow, after the affairs, the divorce, the spine, the drugs, and the yips, Tiger Woods has returned to win the biggest golf tournament in the world. Relishing in his victory, Woods, the 43-year-old aging champion, stood in front of an adoring crowd draped in a green jacket that he first put on at the age of 21. For the first time in over a decade the man we now know stepped back into the legend we used to love. This is the opening scene of his third act and perhaps the beginning of the most inspiring sports story ever.
When I was a boy, I wanted to be like Tiger Woods. I was one of the millions of young golfers who were part of the “I am Tiger Woods” generation. I’m referring to the famous Nike commercial in which multitudes of children repeat the line “I am Tiger Woods” as they carry clubs across varied existences to play golf. I spent hours and days and weeks and months and years chasing golf because he made me want to play like him. Like the vast majority of junior golfers, I never made it to that mantle, but I can’t forget the inspiration that Woods afforded me as a kid. Now, he is inspiring me and millions of others in a whole new way.
Woods’ excellence shaped my love for golf, but instead of playing for a living, I write about the game. It’s not my day job, but instead a new dream for how I can live a golfing life. Somedays I find it hard to balance the many elements of it all and on other days I wonder if I’ll ever make it to where I want to be. We all have our struggles and Tiger Woods has become a symbol of that. When Woods won the Masters for the fifth time, I felt the blossom of a long ago hope return to my heart. After the tournament ended I stood in my back yard with a wedge in my hand and suddenly wanted to be Tiger Woods again.
I’m not gunning for the tour this time though. What Tiger Woods makes me want to be this go-round is resilient. Seeing him plot his way around Augusta National and capture another major championship was remarkable. I can’t imagine anyone except Woods will ever be able to comprehend just how bad things got for him. How close did he come to reaching depths that cannot be returned from? We may never know in full, but when the big cat let out a primeval roar on the 72nd hole of the 2019 Masters anyone watching could feel the pride returning to his posture and the glory emitting from his gaze. Should I ever hit rock bottom, miss the mark, or even just have a bad week, I want to think of what it took for Tiger Woods to make it through his ocean of failure and arrive at that moment.
It would have been much easier for him to just quit. The audacity of Tiger Woods’ desire to return to the zenith of golf is startling. There were reports of him spending long days stowed away in dark rooms playing video games because the pain was too much to bear and even he made comments at the Champions dinner about never being able to play again. After his arrest, his mug shot was plastered around the globe and his ability to be a spokesperson evaporated. The road from those places to become a Masters champion again is slim and hardly navigable. To make it, he had to have an incredible sense of want to. For me, that is what I will strive to remember about this most improbable victory.
Maybe his kids have been his great motivation to return. It certainly seemed that way when he greeted his son after holing the winning putt. Woods has made mention of his desire to show his young son Charlie and elder daughter Sam that he was more than just a guy from youtube videos of the past. Everyone needs a spark. It makes me wonder if that was the moment he has been seeking when training each and every day. Perhaps the vision of hugging his children in the celebration of a grand achievement is what carried him out of the darkness. Watching Woods embrace his family was a sign that anything is possible if you dedicate yourself to achieving the outcome you most desire.
Just like we did when Woods won his first Masters in 1997, my entire family huddled around a living room television in order to witness the history of his latest achievement. I was ten years old then. Now, I’m 32, a husband, and a dad. The world has changed so incredibly much since then and Tiger Woods has transitioned through it to once again stand on top. He is living proof that anyone can, as his swoosh yielding sponsors say, “just do it.” My family cheered and applauded as the champ made his way through the crowd to a chorus of celebratory fans. This time, instead of being a wide-eyed ten year old, I held my daughter and thought about both her future and mine. I can do it. She can do it. Anyone can do it. That is a moment and a mantra I’ll always remember.
Shortly after the final putt dropped in Augusta, there was a new commercial running online portraying the latest chapter in the Tiger Woods saga. Nike has always had a way with words in these moments, but this one felt like the sequel to “I am Tiger Woods.” The company has made some of the most iconic ads in sports history and when Woods won his 15th major and 5th green jacket at the 2019 Masters they released another stunner. The new ad painted the entire picture of Woods’ career and brought things full circle with an image of his three-year-old self declaring “I want to beat Jack Nicklaus.”
This ad was depicting the resurrection of a childhood dream. The message was clear: what once was lost can indeed be found again. I’m not sure if Tiger Woods will catch and surpass Jack Nicklaus’ most unreachable of records, but after watching him win the Masters one more time it sure seems possible.
We have heard the old story many times before. When Tiger was a kid, he had a poster of Jack Nicklaus on his wall. Besting the golden bear has always been the intent for Woods, but after falling so far that idea just seemed out of reach. Back in his prime, it was clear that Woods was chasing the records for himself. In this reincarnation, Tiger has a new motivation. He wants to show his kids what he can do. If that means inspiring me and the rest of the world along the way then that’s what it will take.
Seeing my childhood hero chase down his last remaining dream while propelled by a love for his kids gives me a new perspective on my own goals. I don’t care so much about winning golf tournaments, but I want my daughter to know that I’m capable of doing things that seem daunting. I’d like for her to see that I can reach my dreams too. Not as much for my achievement, but more so to prove that she can reach her own goals someday.
Tiger Woods has fallen short of the role model many saw in him, but today he has offered us all a different way to look at his story. It’s not about being the best. The Tiger Woods story is about fighting and climbing and clawing and never giving up.
In the heart and mind of the world’s greatest golfer there sits a new hope for what comes next. His fans feel the same way. Where there once was despair there now is joy. For Tiger Woods, he has answered the most pressing question and is now positioned to make the history he has always aimed for. His motivations are different, but his intent is the same. He is inspiring, yet in ways, he nor his fans could have ever imagined. A broken compass has been repaired and now points to a true North that can help guide us all. Woods has shown us that we can stand up again. He has proven that we can work our way back. He is showing us how to win for the right reasons. We all want to be Tiger Woods once again.
Today’s world moves fast and at times it seems as if there are no boundaries left in our society. We are expected to always be available and never make a false step. Somehow our species has managed to turn the human condition into a constant pressure cooker. Yet, in golf, there remains one place the world is yet to swallow up. The Augusta National Golf Club offers a select few of our global population the opportunity to remember what life is like when you put all of those worries to the side. Each Spring, when the Masters returns to our calendar, those who hold tickets to the club’s signature event are treated to an invitation to experience something that has been largely lost in our time: a full and complete retreat.
Augusta National may be the last bastion of civilization to hold out from the demands of modern life. The members there still hold tradition close to their hearts and expect patrons of their Masters tournament to abide by rules that may seem archaic but are actually a joy to participate in. The tournament and the club operate under the expectations set out by their founder, Bob Jones. Even in our modern times, they stand firm. No cell phones, no yelling, no running. Respect the property and space of others. Remember where you are and observe the world as we have prepared it for you to enjoy. Relish in your detachment.
That was the aim of Bob Jones when he set out to create what has become the world’s most famous golf club. In Jones’ retirement from golf, his celebrity often kept him from the quiet life he enjoyed. At Augusta National, he established a place where he and others like him could find the life they so desired. With the Masters, Jones opened his paradise to the world for a few days each year and thankfully it still serves as a chance for many of us to discover his original intent.
A day at the Masters is the best vacation on earth. It is the only experience imaginable where everyone you know will accept the idea that you are unreachable for a day. The phrase “out of pocket” comes to mind and in the case of Augusta requires a literal translation. There are no phones allowed on the property and somehow everyone survives. The world keeps turning even if at a slightly slower pace.
With no screen to block your view, the sites and sounds of the natural world return to caress your senses. If with friends, you notice little things about them that you had forgotten while buried in an email or lost in a twitter feed. It’s fun to have a conversation and see the ways in which people smile when forced to remove themselves from their worries for a day. The colors are brighter, the bird songs are more decipherable, and the details of the world around you come back into focus.
The joys of Augusta go beyond just a lack of devices and distraction as the refined simplicity of the place is always a treat to participate in. There is an appreciation for an old world there. It feels like going to your grandmother’s house where egg salad and pimento cheese are always in the fridge and the living room is without a television. Many a politician and salesmen has found success by harkening back to older and more golden days in their speeches and pitches, but only at Augusta National can you actually live in that mostly imaginary world for a time. The menu goes beyond simple sandwiches though as politeness, manners, and decency are all served daily. There is an order to it all that has largely gone the way of the dodo bird, but somehow at Augusta has been kept alive.
The club that hosts this simulation-like experience is not without its shortcomings, but even as they evolve over time their most treasured traditions still resonate. It is as Bob Jones declared it should be. His spirit still lives on in the event and at the club he founded. We can all still be ladies and gentlemen there and despite an unforgiving world around us we are allowed to find our better angles on those most desirable of grounds.
Standing in a sea of green, your blood pressure plummets. A day spent at the greatest garden party on earth is a much-needed reprieve from the burdens we have placed upon ourselves. Spouses, children, jobs, bills, projects, bosses, parents, and problems all seem to fade away for a few hours. Perhaps we store them in our glovebox next to the phone before walking in. With each step closer to the gates of Augusta National the issues we confront each day slip further from view and more out of mind. When your feet hit the ryegrass carpet you are transported and transfixed.
At the Masters, the golf course will always be the star of the show, but the seclusion of the host club and its tranquil setting is one of the most attractive attributes of the event. That is not always apparent upon the first visit. Like many of life’s finest discoveries, the most impressive points of a day at Augusta National are only derived through multiple trips to the same familiar place. Once the initial glow of the grounds wears off, it is the remoteness in which you can find there that shines through.
The members of Augusta National are among the most successful and accomplished leaders in the world. They are no strangers to stress. Therein lies the beauty of their club and of their tournament. The rules set in place by Bob Jones are meant to offer both the members of his club and the patrons of his tournament a place to put their troubles away. There is no way Bob Jones could have ever predicted what the world would be like today, but somehow his rules for Augusta National and the Masters have found a way to grow in importance over time. He founded the club as a place to be with friends and to find the joys of isolation and although his tournament welcomes thousands of patrons each year, it still serves as the retreat he envisioned.
A ticket to the Masters is a coveted possession. There are many reasons for which they are hard to obtain, but the true demand goes far beyond the golf. To have your hands on a Masters badge is to hold a right of passage to an escape of the rarest variety. Like most of the items for sale at the Masters, the peacefulness of Augusta National is drastically underpriced. In that special place, we are permitted, even if just for the day, to retreat.
A set of simple rules for the everyday player could change the trajectory of the game.
Golf is a fun and challenging game, but often times players find themselves frustrated with the complexity of the rules. Most players, I’ll call them the common men and women of golf, play the game on a daily basis within the spirit of the rules, but with a loose interpretation of the specifics. In practice, many players play to a more relaxed set of rules that make the game more simple and fun.
The game of golf was founded with the establishment of only 13 rules. In fact, those early rules could be written on one page of paper. Over a few hundred years and through the continuous evolution of the game, that rule count has grown to 34. This may seem like a small number, but those rules have mutated into something incredibly complex. So much so that the rules books are now voluminous. Unfortunately for our ancient game, the rules of golf can be confusing and hard to understand for both beginners and life-long players.
The United States Golf Association and it’s global partners at the R&A have recently come together to undertake an effort to simplify the rules of golf. Those governing bodies should be commended for their attempts, but still, the game needs a refinement and reduction of rules. Golf needs a new set of rules for the common player. The rules for everyday golf should be short and simple. In fact, golf should strive for rules that every player can recite.
As minimalism continues to rise as a trend in golf course architecture, it may be time to establish a minimalist version of the rules of golf. One model has stood out as a potential guiding light for such a set of rules. Sweetens Cove Golf Club in South Pittsburg, Tennessee has a small set of local rules that could be the beginning of something big for golf.
Their experiment is working. Every bunker plays as a waste area in which clubs can readily be grounded. There is no out of bounds. If you lose a ball anywhere, treat the lost ball like a lateral hazard. The penalties are not burdensome and the rules are easy to adhere to. The appreciation for Sweetens Cove has continued to be elevated among many golf enthusiasts. The reputation for Sweetens Cove, its architecture, and its simple rules, is now bordering on the occult.
That simple sheet of local rules is one of the reasons why the remote course in Tennessee is so popular. Much like the folks at Sweetens Cove, courses should consider taking the rules into their own hands. Providing rules that any player can easily remember is a meaningful way to create a friendly environment for the game to grow.
The USGA and the R&A convened committees of experts and panels of passionate golf enthusiasts to shape their new rules reforms. They could have just taken a trip to South Pittsburg, Tennessee and found the answers they were seeking. For that matter, they could have gone to any small club and just watched how people play the game.
When I was a junior player my grandfather used to quiz me on the rules of golf. He taught me the game when I was a young child and he worked to ingrain the rules in my memory. I know the rules of our ancient game much better than most and I still get them wrong almost every weekend. As much as I treasure the memory of our afternoons together studying the rules of golf, I wish I could have a set of rules that were memorable and easy for anyone to recite.
Rules are important in golf. Players believe in the rules and adhere to them in overwhelming numbers during competitions around the globe. That is a great thing for golf and a testament to those who play. An important reality though is that most players play for fun and not to compete. Most golfers are at the golf course to have a good time. The rules should never get in the way of that basic desire.
The Sweetens Cove rules are a great place to start restructuring the rules of golf. Let’s make penalties more easily administered and keep players focused on playing. There is much to be decided on the rules of golf in the years ahead, but fortunately, some good folks in Tennessee have given us a jump start.
Let’s look to Sweetens Cove and the many hundreds of courses and clubs where players are pursuing golf for fun. Those are the common folk of golf and they are the ones who have it figured out. They drop when they need to, hit it if they can find it, and they play with a big smile every day. The rules are never in the way and we should all strive to play our game like that.
How to reposition the game for the next generation of Americans.
Golf is, at its best, a game for the every-man. Unfortunately, the American version of golf is often the opposite. Somewhere in the last century, our nation’s golf industry decided it could “improve” upon the ancient traditions of the game by prioritizing things like exclusivity, lackluster courses, and golf carts. Those policies may have resulted in a temporary boom for the golf industry, but it was unsustainable and today there are more courses closing in America than opening.
Golf in America is not dead though. The game has found new life in a generation of players who are finding joy through the sport in a variety of non-traditional ways. Golf has a growing presence on social media, short courses and Topgolf are all the rage, and municipal facilities are suddenly cooler than country clubs. We live in a time which American golf is changing for the better and there is an opportunity at hand to increase the game’s popularity. Millennials are now the majority of the workforce and Gen Z is quickly coming of age offering golf a window to show both generations that the game can be appealing to them. In order for golf to capitalize on these changing demographics, there needs to be a plan for how to move the game forward in ways that are attractive to these generations.
I believe that can be accomplished by making the future of golf in America resemble the best attributes of the game in Scotland. In Scotland, golf is a resilient game because it is a community pastime. In America, the game was turned into a commodity, strapped on to a cart, and placed behind fences as the result of misguided policies that have been detrimental to the sport. The resulting state of the game is something that is too expensive, unnecessarily slow and needlessly detached from everyday life. It’s time to reexamine how golf in America is offered to the masses. I have great hope that the courses, clubs, companies, and organizations involved in golf can create a bright and thriving future and it starts by making the game more oriented to the common man.
There are numerous solutions to turning the tide for American golf, but I’d like to offer up a few that I think should be moved to the front of the list. In my belief, the key to creating a new surge in American golfers is to build a nationwide network of courses, facilities, and clubs that are inviting places for passing time with friends and family. American golf should be affordable, walkable, and flexible. We must endeavor to make golf a game that people will choose to play. Golf should be a part of people’s lives, not some expensive escape from it. Let’s look to create a better golf culture in America and position the game to be a community pastime.
In order to achieve this lofty goal, American golf needs a strategic plan in place to shape how the next two decades should unfold. To begin, the stakeholders of the game need to understand the strengths, weaknesses, opportunities, and threats facing the game today.
America has an immense amount of golf courses and millions of players
Golf is a unique way to discover the variety of American landscapes
There are more outlets for discovering good golf than ever before
Current new course construction is generally in good taste
American golf is too dependent on golf carts
The vast majority of courses lack interesting design
Golf courses have become removed from everyday life
Too many clubs and courses hold a rigid interpretation of what golf is
Golf has many attributes that can appeal to millennials (exercise, travel, unique experiences)
There are thousands of golf courses that could become great community assets with some creative design changes
Golf can be offered in small doses all across the country (short courses, putting courses, top golf)
Golf has a fabulous and ever flourishing relationship with social media
Golf takes too long to enjoy for many patrons of the game
Exclusivity is not an appealing attribute to millennials
Failed developments, struggling clubs, and a right-sizing of the game have resulted in a sense that “golf is dying”
The cost to enjoy interesting golf is generally too high.
Understanding these factors and their potential impacts on the realities of the sport is critical to completing a successful handoff of golf to new generations. American golf is at a crossroads and in order to create a thriving future, there must be clear and identifiable target outcomes that drive decision making among stakeholders. Golf’s critical stakeholder groups must create a set of imperative priorities to serve as a guiding light in the coming years.
America’s golf stakeholders need a universally accepted set of Imperative Priorities that are widely regarded as the compass for which we all use to steer the game. Based on the Strengths, Weaknesses, Opportunities, and Threats outlined above, I offer the following four suggestions:
Create open and inviting environments for golf
Frame golf as a pastime instead of a privilege
Change the look of golf to better reflect millennial and Gen Z preferences
Invest in places that promote fun, walkable, and flexible varieties of golf
In order to achieve these desired outcomes, there need to be a set of initiatives that can appeal to golf’s strengths and opportunities while correcting weaknesses and neutralizing threats. American golf needs a combination of both simple policy level changes and more intensive overhauls that require large scale investments. When making a change of this magnitude, small victories are critical to building momentum for larger systematic shifts. The sum of those actions can lead to improved perceptions and newly activated markets for golf. In that spirit, I submit eight strategic initiatives for golf:
Walking must become the preferred way to play the game
As Shivas Irons said, “the game was meant for walking”, and it is high time that American golfers got back to this mindset. One of the most important attributes of golf is the time spent walking between shots. It is in those moments where a player can find the unique peace of mind that only a walk on the golf course can offer. When you walk a golf course you can hear the sounds of nature, see the contours of the land, and better enjoy the company of your companions. The golf cart has ruled the courses of America for far too long. A golf cart is necessary for some who otherwise couldn’t play, but most American golfers wrongly see the cart as a must-have accessory. Golf carts make for long rounds and constantly do damage to the course. Meanwhile, walking is great for your health, highly enjoyable, and actually can help you focus and play better. Ameica needs to ditch the cart and encourage the carrying of clubs. To promote walking is to promote the best version of golf.
Private clubs should allow more access
Private golf clubs play an important role in the game. Clubs often serve as the guardians for the traditions and history of golf. Many clubs are also regular hosts to championships and other important tournaments in the sport. The difference between the great clubs of Scotland and the most prestigious clubs in America is how they view public access. In Scotland, clubs see sharing their courses with the public as part of their duty to the game and healthy for the bottom line. Many clubs open their doors a few days a week as a means of sharing the charms of their club and driving outside revenue. Imagine the possibilities if the most important clubs in America adopted such policies. More golfers would travel, fond memories would be created on special occasions, and players could reasonably aspire to someday play the great works of golf design. Now is the time for American clubs to open the gates and share the joys of golf. Golf cannot flourish with its best grounds locked behind gates and hidden from the masses.
Municipal golf must become more interesting
In the next twenty years, the greatest opportunity for golf course architects will be the re-imagining of municipal golf. Let’s face the facts, there just aren’t many new courses being built these days and that trend has no end in sight. Course architects must partner with municipal governments as a means for rethinking how golf is offered as a service to taxpayers. There is a growing list of projects across the country today that provide a blueprint worth following. Municipal golf should be interesting and diverse. There need to be more short courses and nine-hole offerings in urban areas where land is limited. The biggest opportunity is renovating existing courses that either under-perform or simply don’t deliver a compelling layout. The future of municipal golf is directly tied to the prospects of the broader game. Architects need work, the game needs new players, and citizens need great options for recreation. If we can re-position how governments offer the game then we can reach millions of potential players. Municipal courses can become the breeding ground for the golf’s next generation and a godsend for architects.
Match play should be actively promoted
Golf is best played in a match against friends. Match play offers an ideal structure for enjoying competition over a golf course. The scorecard and pencil crowd will find this blasphemous, but golf is more of a sport when played head to head in a thrilling match. Match play also lends itself to a variety of formats that are best enjoyed when players are prioritizing the winning of holes versus the final score. Match play makes any course immediately more interesting and allows for a speedy pace of play. The great match play golfers are a dying breed and that is a real shame. Match play calls for daring shots and bold decision making at times while also rewarding the strategic and patient golfer in other moments. Momentum is a real thing in a match and to watch it swing only increases the intrigue. Every club and course should host regular matches across a variety of formats as a means for filling the tee sheet. It’s time to promote match play as the preferred method for playing the game. A regular round of golf is leisure, but a match is a sporting pursuit. That way of thinking is worth courting to our American game again.
Courses need to be dog-friendly
It is hard to imagine a better pairing than dogs and golf. One of the greatest joys that I have found in the game is playing with my dog at my side. In Scotland, a dog is a welcome companion on the golf course. American golf courses would be wise to embrace our four-legged friends as part of the culture of the game. If golf is to become a great pastime in our country then dogs must be allowed to walk at our side. Golf is the perfect opportunity to “take the dog for a walk” and courses could see added rounds by allowing such activities. Owners must keep their end of the bargain and make sure dogs are well behaved, but most courses have golfers that treat the grounds worse than a dog would. There aren’t many games that allow pets to tag along, but golf is well suited for the canine. What a fun notion to think that both a dog and an owner can find equal enjoyment in a sport like golf. Dogs make for great playing partners and inviting them to the course is a great way to make any round more enjoyable.
Kids under 15 should play for free
Children should always be allowed to play golf for free. No matter the course or club, kids need to be openly encouraged to become golfers. The potential loss of small amounts of revenue has a marginal impact on the bottom line, but the gain of new golfers is desperately needed and can be undoubtedly lucrative for all. Kids that learn the game early in life stand a strong chance of staying in the game for decades to come. An added bonus is that children who get hooked on the game while playing free will likely insist on playing with their paying parents more. If we are going to talk about growing the game then we must be serious about how we offer our courses to children. Like any budding relationship, the first impressions we make on children who are interested in golf will dictate how well they take to the game. I suggest the cut off for free golf be after age 15 because I believe that teens should get a job at the course to earn free golf and learn more about how courses work. It’s time to get serious about recruiting the next generation of golfers and offering kids free rounds is a great place to start.
Golf style should adopt a more casual appearance
Golf needs to loosen up a bit if we want to attract new and younger players. There is nothing wrong with playing in a t-shirt and not every top need to be tucked in. Forgive my intrusion into traditional clubs and courses that have strict dress codes, but it is time that we allow a bit more leeway in the attire of our game. The business world is continually changing what kinds of dress are allowed at the office and the golf courses of America need to do the same. Instead of promoting certain types of clothing, why not promote the idea of being stylish. Stylish attire should be the mark we aim for as we broaden the game’s appeal to millennials and members of Gen Z. Let’s not tell people what they can or can’t wear. A better path is to show people that golf is an opportunity to express your personal style while enjoying a great recreational and communal activity.
There should be new varieties of golf offered across the country
Golf can be played virtually everywhere. The game is played anytime there is a club, a ball, and a hole available. In today’s world where time constraints are a constant, we must strive to provide opportunities for golf on smaller scales and in more convenient places. Golf should not be relegated to the open spaces on the edge of cities or on remote rural backroads. Why not create community putting courses in city parks or pitch-and-putts tucked into urban greenways? Playgrounds across the country offer basketball hoops and swing sets so there could also be a space for a small chipping green. Office parks could have three to five one-shot holes available for people on their lunch break and apartment buildings could offer a synthetic green on a pool deck or roof. If we want to bring more people to golf in the future we may just have to bring more golf to where they are. Let’s get creative and build small doses of golf all around us.
Golf in America has a promising future, but in order to arrive at the best possible outcomes, we must be willing to make a few needed course corrections. Golf needs to be promoted as a pastime and made open and affordable to the masses. The game should resemble the diverse tastes of new generations and we must prioritize having fun through the sport in varied ways. If America’s golf stakeholders are committed to growing the game then we must be strategic in how we advance the best attributes of it. American golf has had many years of growth in its past, but in order to grow again, the game has to evolve in ways that better reflect the true spirit of the game.
There is sad news to report out of Holyoke, Colorado as Ballyneal Golf & Hunt Club has announced the passing of Bunker, their longtime resident cat, and special friend of the club. Anyone who has visited Ballyneal can attest to the unique presence that Bunker had at the property. The affection shared for him by both members and guests of Ballyneal was readily apparent. The famed cat was often the first to greet anyone arriving at the club and he was an unforgettable part of the Ballyneal experience.
Ballyneal is one of America’s great golf clubs and Bunker was one of the many reasons why. In addition to the charm of this fabled cat, the golf courses there are of a rare and spectacular variety. Recently, the club’s Tom Doak designed golf course was ranked #46 in Golf Digest’s top 100 courses in America. There is a unique quirkiness to the club that fits well with its otherworldly location and the presence of Bunker was a distinct part of that. Ballyneal is one of the most remote clubs in the country, but for many staying there Bunker made the club feel like home.
Bunker was a real-life legend in golf’s wild West. Ballyneal sits in the chop hills of Colorado and that distant setting was the perfect place for the adventures of a cat like Bunker. He was known to venture into the dunes to forage for smaller mammals and his expeditions on that frontier were often discussed on the course. Tall tales of his adventures on the property have been told by many a caddie and enjoyed by every player who frequents the club. During my visit there, I asked a looper who was friendly with Bunker how the cat had lost his tail and he told me, “It was a prize fight with a local coyote. The odds were stacked highly against him, but you should see how bad the other guy looks.” As they say in the West, when the legend becomes fact, print the legend.
Bunker spent many years at Ballyneal, arriving there during the infancy of the club. His curious personality and comforting demeanor made members fond of the feline. A search of Instagram images taken at the club shows the vast popularity that Bunker enjoyed. His likeness appeared on t-shirts in the pro shop and the club’s signature craft beer was even named in his honor. Bunker enjoyed distinctions that were uncommon for golf club cats.
Kent Hiller, Director of Operations at Ballyneal reflected warmly on Bunker’s time at the club. Hiller said of his favorite cat, “Bunker usually started his day by playfully stealing golf balls from our visitors on the Commons putting green and ended it by lounging in his favorite chair awaiting groups to approach the clubhouse after a day on the links. His presence will be missed, but he will live on forever through his dedicated clothing line and draft beer which is served daily in the Ballyneal Turtle Bar.”
They say cats get nine lives, but if any of them was ever deserving of nine more it would be Bunker. The club celebrated their courageous cat and proclaimed him to be an essential part of the experience there. I was proud to meet Bunker while exploring Ballyneal last year and I’m confident that he will be sorely missed by the members. We should all hope that heaven looks a lot like a Ballyneal sunset and that if we make it there a friendly feline like Bunker will be there to greet us.