Casey Bannon gets text messages from me at all hours of the day and night. Most of them contain crazy ideas. Story pitches and other wild hairs that I hope will eventually become features in my favorite golf publication – The Golfer’s Journal. I’ve had the great fortune to contribute a few fun stories for the Journal in recent years and one of the best parts of that experience has been working with Casey. He’s the Assistant Editor there, but that title only covers a fraction of his value to their team.
The Golfer’s Journal works very much like a start-up. That means that Casey and other team members have to be able to do lots of different jobs. For him, that means writing features, editing others, producing podcasts, running live events, pushing merch, and even delivering social media content. Launched five years ago, the Journal is starting to hit an impressive stride. What started as a bold idea has now grown into one of golf media’s strongest brands. That starts with producing a beautiful quarterly magazine that their team refers to as “the book.” It’s a highly attractive product with a quickly growing customer base.
What makes the Journal stand out is its combination of stirring words and moving photography delivered on thick stock glossy pages. With golf stories presented in such a relentlessly beautiful way, their brand of reporting has challenged the idea that “print is dead.” Subscriptions are pricey, but those who are part of the “broken tee society” are buying much more than just a magazine. They are part of a growing culture of golfers who are looking for and finding a deeper and more meaningful experience in the game. The Journal does a brilliant job of packaging that together in the book, podcasts, merchandise, and events. What they are building is a community of golfers around the globe.
There is a lot to love about The Golfer’s Journal and Casey is one of the workhorses who helps make all that come to life. He joins me for a discussion about those efforts, his career in journalism, and what motivates him to keep delivering high-level storytelling. We also dive into a few projects we’ve worked on and share a few insider stories about how The Golfer’s Journal pushes the edge in golf media. Casey is a great guy who I enjoy working with and I’m glad to help others get to know him better through this episode. I’m also hopeful this will help keep him answering my late-night story pitch texts.
If you don’t subscribe to The Golfer’s Journal, I would highly recommend you go and do so right now. You can do so here https://www.golfersjournal.com/referral/c1791012277
Be sure to follow The Golfer’s Journal on social media at @golfersjournal and don’t forget to follow Casey Bannon at @caseyfbannon
The Golfer’s Journal Podcast is available wherever you listen to audio. Give it a listen and get hooked on their brand of storytelling.
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Mid-Am Crisis is a production of Revell Media, LLC