The Importance of Golf Culture

The best way to improve the bottom line for a golf course or club is to invest in culture. The places that display a reverence for the game tend to attract golfers who do the same. The course that finds this sort of player will surely discover success. In this scenario, it’s the little things that make the biggest difference. Whether it’s experiential competitions, clearly communicated expectations, or even just regularly scheduled outings, it takes effort to create a compelling product. Unfortunately, this is where most places fall short. Building culture might sound expensive, but lacking one is much more costly in the end. It doesn’t take any more money to make strong impressions through service and professional pride. Golf culture comes in many different models but you always know it when you see it. Culture is not exclusive to private clubs either. Some public links and municipal facilities have the best examples around. It comes down to the folks who set the tone – the staff, the board, the regulars, and guests. Each personal interaction is a chance to share what a place stands for. Anyone who comes to a golf course should be able to easily understand what matters most there and why. Some places try to fake it, but the true colors always shine through. Meanwhile, the best hangs are the ones where people have a high golf IQ and deep appreciation for what matters most in the game. Show me a struggling golf course or club and I’ll show you a culture that’s not what it should be. No two places are the same, but the ones that do best are where culture drives everything. After all, that’s what golfers really come to buy.


If you enjoy these daily stories, you might like my new book, The Nine Virtues of Golf. It debuted earlier this Summer as the #1 new release golf book on Amazon.

-J

The Spirit of Municipal Golf

Municipal courses are the backbone of American golf. These are places built for the people. For over a century, publicly owned and operated courses have been the breeding ground for passionate players and lifelong lovers of the game. “Munis” make up a significant amount of our nation’s golf landscape and they come in all shapes and sizes. Some are short scruffy and filled with quirk while others are big brawny and immaculately manicured. They have one unifying commonality — anyone can play them. What a beautiful ideal to uphold! Municipal golf has seen both good times and bad in America. In most places, they teeter in between. Some would have them shuttered, claiming that the land and money should be put to better use. However, there are also millions of people who are willing to fight for their ability to enjoy public golf. The game means too much to too many for municipal facilities to become defunded. That doesn’t mean it will be easy to keep them open and improve their experiences, but this is America…it’s not supposed to be easy. Municipal golf only works when we demand that it does. Like most elements of our democracy, we must insist that our leaders listen, learn, and act if we are to preserve the benefits of public golf. Municipal courses matter in so many ways and it’s up to those who use, need, and support them to help share that truth. That starts with putting some skin in the game and getting involved. Ask yourself, what can I do for my Muni? Above everything else, golfers need to promote the benefits and beliefs that drive public golf. In unison, those who want these courses to thrive should proclaim their support and show their dedication to this cause. Sharing with the masses that municipal courses uphold an important promise that is fundamental to the future of the game: Golf is for everyone. A creed that should be proudly shared all across our country.


If you enjoy these daily stories, you might like my new book, The Nine Virtues of Golf. It debuted earlier this Summer as the #1 new release golf book on Amazon.

-J

A Game for Building Community

All my favorite places for golf have one great thing in common. They are more than just courses — they are communities. This game has the ability to nurture relationships in ways that are uncommon to other pastimes. Golfers become attached to a community when they feel a deep connection with both the place and the people who spend time there. There are thousands of golf courses across the world but most don’t achieve this distinction. A true golf community is a place where there is a palpable love for the game. You know them when you see them. It’s easy to notice when friendship is an ever-present virtue and the good days are measured in smiles, not scores. In a true golf community, people not only come to play, but they gather for the purpose of finding valuable companionship. Serving as a beacon for kindred spirits, these are the places that stir the golfer’s soul. Every day spent in such company is a dream come true. This is the sort of golf that inspires evangelists for our game. We should seek them out and aim to replicate their magic.


If you enjoy these daily stories, you might like my new book, The Nine Virtues of Golf. It debuted earlier this Summer as the #1 new release golf book on Amazon.

-J