I am standing on the tee box of my new favorite golf hole. There is a club in my hand and hope in my heart. The crispness of the air wraps around me like a calming blanket as I watch the ball sail through the evening light. I observe the orb fall victim to gravity as it lands so close to the pin that my heart pauses to consider the possibilities.
There is glory at this moment and I am one with the game that I love. My connection to another plane of existence is only broken by the sound of a baby crying through the screen door behind me. Mentally, I am at a links course on the coast of the Scottish Highlands, but in reality, my feet are planted firmly in my backyard.
Suddenly the cliffs of the north coast turn back into boxwood hedges and I notice my wife is looking at me through the window. I can smell the pasta sauce wafting from the kitchen and hear my one-year-old daughter break into a series of baby sounds. I wiggle my toes to make sure this is real and I look back at the red flag waving in the gentle breeze some twenty paces away. For ten minutes each night, I come to this place to get lost in my golfing mind. Standing in my yard I search for some sliver of inner peace while sorting through the list of things I still have to do before the sun goes down.
A few swings of a golf club each day are good for my mental health. Golf is much more than recreation or leisure for me, it’s a form of meditation and a release of stress. I don’t need eighteen holes to find some stable ground in my mind, but I am a better man when I get some dosage of golf into my system. There is something euphoric about the moment when the club meets the ball and the chemicals released in my brain bring me to a place of balance and tranquillity. Being a father, husband, and full-time executive is not conducive to finding time for golf course therapy, but those duties make me need it more than ever. That’s why I built a golf hole in our backyard.
At a certain age life just starts to accelerate. Family happens, the office consumes you, and at some point, every part of your life feels like work. That is especially true for golf as now I have to make a serious effort just to play. I don’t have the luxury of playing whenever I want anymore, instead, I have to negotiate that time against all my other responsibilities. That means that golf gets put on the backburner, but because of my dependency, I have had to make other arrangements. A backyard golf hole allows me to find the mindfulness that only the ancient game can create for me.
I’ve always been a bit of a schemer and one night while scooping up some dog poop in the yard I devised a plan to bring golf closer to home. I drew my inspiration from some of my favorite accounts on social media that showcase unique golf holes only a few steps away from where folks live. Backyard golf holes are not a new phenomenon, but it seems as if the idea is having a renaissance in the age of Instagram. Like many who have come before me, I found myself drawing up ideas for a golf hole just off our back patio.
I had to have a golf hole that I could utilize during the moments in between changing diapers and doing dishes. Space is limited in the back yard, but after a few walks around with a beer in hand I was able to conger up an ideal layout. It had to be more than just grass though so I called up the superintendent at our golf club to gain some needed supplies. After explaining my plight to him, he gave me some proper tools to help create my architectural debut. I found some old tee markers and a flag in the cart barn and proceeded to put things in motion.
The hole I designed for myself is a short pitch shot playing downhill from East to West. I built the tee box in a patch of grass between a pathway of brick pavers and the dusty trail my dogs have created. The green site is pitched from left to right between a large pine tree and a small garden bed. The hole is framed by boxwoods and azaleas and if you squint a little at sundown you’ll swear that it resembles Augusta National. To create some added character I put up a cast iron bell that is to be rung only in the case of a hole in one.
The variety of grass is not ideal but it suffices for a playing surface at my low budget course. It actually has responded quite well considering that it receives natural fertilizers from the dogs and I cut it at the lowest setting possible with my Honda push lawnmower. There is nothing fancy here, but I have found that when I need some minutes to myself and time at the golf course isn’t in play, I can retreat to the yard for just enough swings to keep my mind sharp. It is in those brief interludes away from my daily stresses that I remember all that I am grateful for.
What I have created is a place where I can improvise my moments of Zen. Maybe its some form of escapism, but whatever you want to call it I have found it to be therapeutic. One small pitch shot for golf, one giant leap for Jay’s mind.
I visit my short hole at odd hours. Some mornings I wake up early, pour a tall cup of black coffee and venture out into the yard in my black robe and well-worn slippers for some peaceful swings before the baby wakes up. Other days I show up at home on my lunch break and hit pitch shots before having to return to the office. There are other times as well like after my wife and I have a debate in the kitchen or I just need to listen to some music and make swings to calm my nerves. In every instance I find myself standing on the tee box of lawn turf focussed on the hole and making a small turn to advance the ball toward the target. The simple rhythms of this are soothing to my soul.
A little bit of golf can go along way towards finding happiness in life, business, and relationships. For me to be effective in any of those realms I have to be able to be in a good place mentally. Golf gets me there. Despite not being able to run out to the course and play on a whim, I have found a convenient way to create a golf outlet in my very own yard.
My neighbors must wonder about me when they see me standing in my yard holding the finish on a pitch shot. They know I’m up to something related to golf because they see a flagstick waving and balls scattered across the lawn. I doubt they realize its just my version of yoga.
When I wrap my fingers around the grip of my old rusty wedge I can tune out my troubles and transport to places far away. Somedays I’m walking the fairways of Augusta and on other occasions, I’m standing on the cliffs of Scotland’s north coast. Maybe I’m listening to the birds chirp through Georgia pines or perhaps I’m smelling the salty air and gorse blooms near Dornoch. Either way, I’m at ease with the world around me and I can still make it back to help give the baby a bath.
Golf can be anywhere you want it to be. The benefits of the game, in particular, the mental side of it, are not reserved for 18 holes on a Saturday morning. Instead, golf can be unpacked quite easily just about anywhere you need it.
There are so many variations of the game and as my time for playing it increasingly disappears I have found new joy in chasing golf just outside our bedroom window. I think my wife likes this version of the game much better as I’m always within earshot and I’ve found a whole new motivation for keeping the grass cut. When she hears the bell ring she knows I’ve made another ace and perhaps that I’ve found some peaceful moment before dinner. Thanks to a backyard golf hole, I’ve got everything I love all within the confines of home.
Sometimes plans for an epic golf trip fall apart and leave you stranded with your clubs and no place to play. That happened to me and my friend Fritz recently when we attempted to meet up with some college friends in Dallas, Texas for a guys trip. Unfortunately, the folks at American Airlines couldn’t get our plane to fly so we found ourselves cemented in Jacksonville, Florida with time on our hands and an itch to play golf. Despite the disappointment in not making the trip, we found a few stops to get some swings in on short notice. It wasn’t the trip we had planned for, but I had lots of fun hanging with an old friend at some awesome golf facilities that I may have never discovered otherwise.
Jacksonville is best known to golfers as the home of the Players Championship and its host course the TPC Sawgrass. Beyond those famous fairways, there are many golf offerings spread across the sprawling city and its surrounding areas. With no shortage of courses in the communities of Jacksonville, I was sure that we could find some golf to make our busted trip a little more tolerable. That search began after sunset on the day our flight was delayed and it led us to a unique setting for some night golf.
The first outlet for golf that we came across was a lighted driving range on the campus of the University of North Florida. Signs on the golf building read “Home of the Ospreys” and there were banners denoting the past success of the UNF golf program. The facility is a popular spot for students and it also serves as home the university’s golf teams. There is a driving range along with a short game facility that is all lighted and it stays open until 10pm each night. Inside the golf building, there are buckets of beer available along with balls and other supplies. When my friend and I pulled up we found a golf-loving crowd pounding balls away into the darkness of a North Florida night.
At this point, we thought we would still be going to Dallas early the next morning. Our hopes that the seldom dependable American Airlines would get us to our destination were slim but other than the Bud Light bottles at the “Osprey nest” we didn’t have much to hang on to. It seemed like the perfect play to work on our game a bit under the lights before we had to rise for an early wake-up call and head back to the airport. After a bucket of balls and some shot shaping contests, we made our way over to the putting green for a little closing time competition.
The putting green needed a little work, but considering the circumstances of our situation, we were not in a place to complain. The cold beers went down quickly as we cracked jokes and rolled putts over the illuminated surface. Our trip had started out as a means for reconnecting with old friends and as we laughed aloud that night I suppose we found that still intact. The UNF golf facility isn’t exactly the luxurious private club we set out for that morning, but nevertheless, we had a fun night and made some new memories.
The next morning we woke up before sunrise to get to the airport for an early morning departure to Dallas. Before I could even rub the sleep out of my eyes I saw the notifications on my phone that spelled disaster for reaching our destination. The 6:30am flight was now looking more like noon and our tee times in Dallas were slipping away. Fritz and I made an executive decision to pull the plug on the travel and try and find some golf in Jacksonville before we had to crawl back home with our still packed bags. I made a couple of quick calls and fortunately remembered that the Jacksonville Beach Golf Club had recently been renovated. The pro shop was incredibly accommodating and was able to pair us up with some fine folks later that morning.
The Jacksonville Beach Golf Club has gained some notoriety in recent years as the unofficial home of the No Laying Up collective, one of golf’s most popular group of content creators. The guys from NLU all live in Jacksonville Beach and have adopted the city’s municipal course as their new home track. Through stories, tweets, and Instagram posts they have helped shine some light on the course and its recent renovations. Fritz and I rolled up to the golf course and were immediately struck by the friendly small town coastal vibe of the place.
All of the locals call it Jax Beach Golf Club for short and the facilities are a good fit for the setting. If Jimmy Buffet hung out a municipal golf course this would likely be the place. The driving range is one of the first things we noticed as we pulled in because the beach themed targets are hard to miss. Instead of flags or poles on the range, there are lifeguard towers, surfboards, and even a rather large fishing boat. I had a chuckle when I laid eyes on this setup, but it was easy to see that those who were warming up or just smacking balls were having a lot of fun aiming at these beach town targets.
Fritz and I got ourselves checked in just in time for our slot on the tee sheet and met our playing partners. We were paired with a father and son who were regulars at the course. They were quick to fill us in on some of the details of the recent renovations. The original Jax Beach Golf Club was designed by Sam Snead in the late 1950s and over the years the course had lost some of its luster. In the past few years, the city and a number of local golf boosters worked in tandem to create a plan for a significant renovation aimed at creating a more interesting and attractive course for local golfers.
Those plans came to fruition in 2018 and resulted in a $2 million renovation project that closed the course for 10 months. The renovation was led by local resident and golf architect Harrison Minchew. Minchew’s vision was carried out by the contracting team at MacCurrach Golf Construction who also regularly works at the TPC Sawgrass. As part of the renovations, all of the greens were rebuilt and many were moved to new locations as Minchew made adjustments to the routing. A number of holes were lengthened and the finishing holes of 16,17, and 18 have a completely new look.
The new greens feature Platinum Paspalum grasses and are undoubtedly the most impressive aspect of the reimagined course. One of the aims of the design team was to create firm and fast putting surfaces with surrounds that offer a variety of shot options. They succeeded mightily. The greens and short grass approaches are made particularly challenging by the swales and movement that has been incorporated into the ground. The course feels like a municipal facility for sure, but the greens give everyday players the opportunity to experience first class design features.
The Jax Beach Golf Club features some great strategic holes where players are asked to decide between playing on hazard lines for distance or laying back for proper positioning and an accessible approach to the green. I found that the new greens allow for the ground game to be played as I chose to hit a bump and run shot on many of the shorter par four holes. There is a fabulous group of par three holes that provide for exciting moments in the round. The par five holes require an aerial approach as the site’s many water hazards come into play for anyone daring to attempt the green in two swings. The appeal of the course culminates with an exciting new closing stretch leaving Jax Beach golfers of every level something to remember.
Fritz and I made our way around the course with our new friends at a blazing pace. We finished our round in just over three hours which was refreshing to find at a busy municipal course. We both played to our handicaps for the round and enjoyed seeing the new golf course. Jax Beach is an incredibly fun track, but make no mistake it has some teeth. Each of us fell victim to a few big numbers at the hands of the looming hazards and contoured greens, but there were also many highlights from the day. Fritz hit some stellar approaches through the round and after all of our troubles with a failed trip to Dallas, I was thrilled to see my eagle putt drop on the par five 18th hole.
A fist pump felt good as I watched that eagle putt fall and all we could do was laugh as we noticed it was nearly time for us to tee off in Dallas. As Fritz and I were walking off the course we both got notifications that the flight was finally canceled and we were comforted to know we chose wisely in playing golf versus waiting at the airport for more disappointment. We had set out on a golf trip 24 hours earlier and even though we completely missed a luxury golf experience we still found some great places to get our golf in before returning home to our wives and the sadness of not seeing our other college friends.
As we walked to the car I looked up to see Tron Carter and DJ Piehowski of No Laying Up taking aim at the big boat on the driving range. I walked over and struck up a chat about their home course. They asked me what I thought about the place and I told them that after the roller coaster of missing a trip their course looked like paradise. It’s good to know that places like Jacksonville Beach are investing in golf for the everyman and its even better to see that some of the golf’s leading millennial voices are all in to support it. If you get a chance to play there you should make a tee time and go.
Fritz and I trekked back across Jacksonville and I dropped he and his still packed bags off at his house. We said some quick goodbyes and I was on the road back to my house a few hours away. Our plane to Dallas never got off the ground, but we were still able to have a golf trip, it just wasn’t the one we intended. Jacksonville is a big town with lots of golf offerings and I’m glad I got to sample a few that I wouldn’t have made it out to in other circumstances. When life gives you golf, you take it, no matter how it comes your way. Fritz and I may never make it to Dallas for golf, but we’ll always know about a few good hangs in Jacksonville.
A set of simple rules for the everyday player could change the trajectory of the game.
Golf is a fun and challenging game, but often times players find themselves frustrated with the complexity of the rules. Most players, I’ll call them the common men and women of golf, play the game on a daily basis within the spirit of the rules, but with a loose interpretation of the specifics. In practice, many players play to a more relaxed set of rules that make the game more simple and fun.
The game of golf was founded with the establishment of only 13 rules. In fact, those early rules could be written on one page of paper. Over a few hundred years and through the continuous evolution of the game, that rule count has grown to 34. This may seem like a small number, but those rules have mutated into something incredibly complex. So much so that the rules books are now voluminous. Unfortunately for our ancient game, the rules of golf can be confusing and hard to understand for both beginners and life-long players.
The United States Golf Association and it’s global partners at the R&A have recently come together to undertake an effort to simplify the rules of golf. Those governing bodies should be commended for their attempts, but still, the game needs a refinement and reduction of rules. Golf needs a new set of rules for the common player. The rules for everyday golf should be short and simple. In fact, golf should strive for rules that every player can recite.
As minimalism continues to rise as a trend in golf course architecture, it may be time to establish a minimalist version of the rules of golf. One model has stood out as a potential guiding light for such a set of rules. Sweetens Cove Golf Club in South Pittsburg, Tennessee has a small set of local rules that could be the beginning of something big for golf.
Their experiment is working. Every bunker plays as a waste area in which clubs can readily be grounded. There is no out of bounds. If you lose a ball anywhere, treat the lost ball like a lateral hazard. The penalties are not burdensome and the rules are easy to adhere to. The appreciation for Sweetens Cove has continued to be elevated among many golf enthusiasts. The reputation for Sweetens Cove, its architecture, and its simple rules, is now bordering on the occult.
That simple sheet of local rules is one of the reasons why the remote course in Tennessee is so popular. Much like the folks at Sweetens Cove, courses should consider taking the rules into their own hands. Providing rules that any player can easily remember is a meaningful way to create a friendly environment for the game to grow.
The USGA and the R&A convened committees of experts and panels of passionate golf enthusiasts to shape their new rules reforms. They could have just taken a trip to South Pittsburg, Tennessee and found the answers they were seeking. For that matter, they could have gone to any small club and just watched how people play the game.
When I was a junior player my grandfather used to quiz me on the rules of golf. He taught me the game when I was a young child and he worked to ingrain the rules in my memory. I know the rules of our ancient game much better than most and I still get them wrong almost every weekend. As much as I treasure the memory of our afternoons together studying the rules of golf, I wish I could have a set of rules that were memorable and easy for anyone to recite.
Rules are important in golf. Players believe in the rules and adhere to them in overwhelming numbers during competitions around the globe. That is a great thing for golf and a testament to those who play. An important reality though is that most players play for fun and not to compete. Most golfers are at the golf course to have a good time. The rules should never get in the way of that basic desire.
The Sweetens Cove rules are a great place to start restructuring the rules of golf. Let’s make penalties more easily administered and keep players focused on playing. There is much to be decided on the rules of golf in the years ahead, but fortunately, some good folks in Tennessee have given us a jump start.
Let’s look to Sweetens Cove and the many hundreds of courses and clubs where players are pursuing golf for fun. Those are the common folk of golf and they are the ones who have it figured out. They drop when they need to, hit it if they can find it, and they play with a big smile every day. The rules are never in the way and we should all strive to play our game like that.
How to reposition the game for the next generation of Americans.
Golf is, at its best, a game for the every-man. Unfortunately, the American version of golf is often the opposite. Somewhere in the last century, our nation’s golf industry decided it could “improve” upon the ancient traditions of the game by prioritizing things like exclusivity, lackluster courses, and golf carts. Those policies may have resulted in a temporary boom for the golf industry, but it was unsustainable and today there are more courses closing in America than opening.
Golf in America is not dead though. The game has found new life in a generation of players who are finding joy through the sport in a variety of non-traditional ways. Golf has a growing presence on social media, short courses and Topgolf are all the rage, and municipal facilities are suddenly cooler than country clubs. We live in a time which American golf is changing for the better and there is an opportunity at hand to increase the game’s popularity. Millennials are now the majority of the workforce and Gen Z is quickly coming of age offering golf a window to show both generations that the game can be appealing to them. In order for golf to capitalize on these changing demographics, there needs to be a plan for how to move the game forward in ways that are attractive to these generations.
I believe that can be accomplished by making the future of golf in America resemble the best attributes of the game in Scotland. In Scotland, golf is a resilient game because it is a community pastime. In America, the game was turned into a commodity, strapped on to a cart, and placed behind fences as the result of misguided policies that have been detrimental to the sport. The resulting state of the game is something that is too expensive, unnecessarily slow and needlessly detached from everyday life. It’s time to reexamine how golf in America is offered to the masses. I have great hope that the courses, clubs, companies, and organizations involved in golf can create a bright and thriving future and it starts by making the game more oriented to the common man.
There are numerous solutions to turning the tide for American golf, but I’d like to offer up a few that I think should be moved to the front of the list. In my belief, the key to creating a new surge in American golfers is to build a nationwide network of courses, facilities, and clubs that are inviting places for passing time with friends and family. American golf should be affordable, walkable, and flexible. We must endeavor to make golf a game that people will choose to play. Golf should be a part of people’s lives, not some expensive escape from it. Let’s look to create a better golf culture in America and position the game to be a community pastime.
In order to achieve this lofty goal, American golf needs a strategic plan in place to shape how the next two decades should unfold. To begin, the stakeholders of the game need to understand the strengths, weaknesses, opportunities, and threats facing the game today.
America has an immense amount of golf courses and millions of players
Golf is a unique way to discover the variety of American landscapes
There are more outlets for discovering good golf than ever before
Current new course construction is generally in good taste
American golf is too dependent on golf carts
The vast majority of courses lack interesting design
Golf courses have become removed from everyday life
Too many clubs and courses hold a rigid interpretation of what golf is
Golf has many attributes that can appeal to millennials (exercise, travel, unique experiences)
There are thousands of golf courses that could become great community assets with some creative design changes
Golf can be offered in small doses all across the country (short courses, putting courses, top golf)
Golf has a fabulous and ever flourishing relationship with social media
Golf takes too long to enjoy for many patrons of the game
Exclusivity is not an appealing attribute to millennials
Failed developments, struggling clubs, and a right-sizing of the game have resulted in a sense that “golf is dying”
The cost to enjoy interesting golf is generally too high.
Understanding these factors and their potential impacts on the realities of the sport is critical to completing a successful handoff of golf to new generations. American golf is at a crossroads and in order to create a thriving future, there must be clear and identifiable target outcomes that drive decision making among stakeholders. Golf’s critical stakeholder groups must create a set of imperative priorities to serve as a guiding light in the coming years.
America’s golf stakeholders need a universally accepted set of Imperative Priorities that are widely regarded as the compass for which we all use to steer the game. Based on the Strengths, Weaknesses, Opportunities, and Threats outlined above, I offer the following four suggestions:
Create open and inviting environments for golf
Frame golf as a pastime instead of a privilege
Change the look of golf to better reflect millennial and Gen Z preferences
Invest in places that promote fun, walkable, and flexible varieties of golf
In order to achieve these desired outcomes, there need to be a set of initiatives that can appeal to golf’s strengths and opportunities while correcting weaknesses and neutralizing threats. American golf needs a combination of both simple policy level changes and more intensive overhauls that require large scale investments. When making a change of this magnitude, small victories are critical to building momentum for larger systematic shifts. The sum of those actions can lead to improved perceptions and newly activated markets for golf. In that spirit, I submit eight strategic initiatives for golf:
Walking must become the preferred way to play the game
As Shivas Irons said, “the game was meant for walking”, and it is high time that American golfers got back to this mindset. One of the most important attributes of golf is the time spent walking between shots. It is in those moments where a player can find the unique peace of mind that only a walk on the golf course can offer. When you walk a golf course you can hear the sounds of nature, see the contours of the land, and better enjoy the company of your companions. The golf cart has ruled the courses of America for far too long. A golf cart is necessary for some who otherwise couldn’t play, but most American golfers wrongly see the cart as a must-have accessory. Golf carts make for long rounds and constantly do damage to the course. Meanwhile, walking is great for your health, highly enjoyable, and actually can help you focus and play better. Ameica needs to ditch the cart and encourage the carrying of clubs. To promote walking is to promote the best version of golf.
Private clubs should allow more access
Private golf clubs play an important role in the game. Clubs often serve as the guardians for the traditions and history of golf. Many clubs are also regular hosts to championships and other important tournaments in the sport. The difference between the great clubs of Scotland and the most prestigious clubs in America is how they view public access. In Scotland, clubs see sharing their courses with the public as part of their duty to the game and healthy for the bottom line. Many clubs open their doors a few days a week as a means of sharing the charms of their club and driving outside revenue. Imagine the possibilities if the most important clubs in America adopted such policies. More golfers would travel, fond memories would be created on special occasions, and players could reasonably aspire to someday play the great works of golf design. Now is the time for American clubs to open the gates and share the joys of golf. Golf cannot flourish with its best grounds locked behind gates and hidden from the masses.
Municipal golf must become more interesting
In the next twenty years, the greatest opportunity for golf course architects will be the re-imagining of municipal golf. Let’s face the facts, there just aren’t many new courses being built these days and that trend has no end in sight. Course architects must partner with municipal governments as a means for rethinking how golf is offered as a service to taxpayers. There is a growing list of projects across the country today that provide a blueprint worth following. Municipal golf should be interesting and diverse. There need to be more short courses and nine-hole offerings in urban areas where land is limited. The biggest opportunity is renovating existing courses that either under-perform or simply don’t deliver a compelling layout. The future of municipal golf is directly tied to the prospects of the broader game. Architects need work, the game needs new players, and citizens need great options for recreation. If we can re-position how governments offer the game then we can reach millions of potential players. Municipal courses can become the breeding ground for the golf’s next generation and a godsend for architects.
Match play should be actively promoted
Golf is best played in a match against friends. Match play offers an ideal structure for enjoying competition over a golf course. The scorecard and pencil crowd will find this blasphemous, but golf is more of a sport when played head to head in a thrilling match. Match play also lends itself to a variety of formats that are best enjoyed when players are prioritizing the winning of holes versus the final score. Match play makes any course immediately more interesting and allows for a speedy pace of play. The great match play golfers are a dying breed and that is a real shame. Match play calls for daring shots and bold decision making at times while also rewarding the strategic and patient golfer in other moments. Momentum is a real thing in a match and to watch it swing only increases the intrigue. Every club and course should host regular matches across a variety of formats as a means for filling the tee sheet. It’s time to promote match play as the preferred method for playing the game. A regular round of golf is leisure, but a match is a sporting pursuit. That way of thinking is worth courting to our American game again.
Courses need to be dog-friendly
It is hard to imagine a better pairing than dogs and golf. One of the greatest joys that I have found in the game is playing with my dog at my side. In Scotland, a dog is a welcome companion on the golf course. American golf courses would be wise to embrace our four-legged friends as part of the culture of the game. If golf is to become a great pastime in our country then dogs must be allowed to walk at our side. Golf is the perfect opportunity to “take the dog for a walk” and courses could see added rounds by allowing such activities. Owners must keep their end of the bargain and make sure dogs are well behaved, but most courses have golfers that treat the grounds worse than a dog would. There aren’t many games that allow pets to tag along, but golf is well suited for the canine. What a fun notion to think that both a dog and an owner can find equal enjoyment in a sport like golf. Dogs make for great playing partners and inviting them to the course is a great way to make any round more enjoyable.
Kids under 15 should play for free
Children should always be allowed to play golf for free. No matter the course or club, kids need to be openly encouraged to become golfers. The potential loss of small amounts of revenue has a marginal impact on the bottom line, but the gain of new golfers is desperately needed and can be undoubtedly lucrative for all. Kids that learn the game early in life stand a strong chance of staying in the game for decades to come. An added bonus is that children who get hooked on the game while playing free will likely insist on playing with their paying parents more. If we are going to talk about growing the game then we must be serious about how we offer our courses to children. Like any budding relationship, the first impressions we make on children who are interested in golf will dictate how well they take to the game. I suggest the cut off for free golf be after age 15 because I believe that teens should get a job at the course to earn free golf and learn more about how courses work. It’s time to get serious about recruiting the next generation of golfers and offering kids free rounds is a great place to start.
Golf style should adopt a more casual appearance
Golf needs to loosen up a bit if we want to attract new and younger players. There is nothing wrong with playing in a t-shirt and not every top need to be tucked in. Forgive my intrusion into traditional clubs and courses that have strict dress codes, but it is time that we allow a bit more leeway in the attire of our game. The business world is continually changing what kinds of dress are allowed at the office and the golf courses of America need to do the same. Instead of promoting certain types of clothing, why not promote the idea of being stylish. Stylish attire should be the mark we aim for as we broaden the game’s appeal to millennials and members of Gen Z. Let’s not tell people what they can or can’t wear. A better path is to show people that golf is an opportunity to express your personal style while enjoying a great recreational and communal activity.
There should be new varieties of golf offered across the country
Golf can be played virtually everywhere. The game is played anytime there is a club, a ball, and a hole available. In today’s world where time constraints are a constant, we must strive to provide opportunities for golf on smaller scales and in more convenient places. Golf should not be relegated to the open spaces on the edge of cities or on remote rural backroads. Why not create community putting courses in city parks or pitch-and-putts tucked into urban greenways? Playgrounds across the country offer basketball hoops and swing sets so there could also be a space for a small chipping green. Office parks could have three to five one-shot holes available for people on their lunch break and apartment buildings could offer a synthetic green on a pool deck or roof. If we want to bring more people to golf in the future we may just have to bring more golf to where they are. Let’s get creative and build small doses of golf all around us.
Golf in America has a promising future, but in order to arrive at the best possible outcomes, we must be willing to make a few needed course corrections. Golf needs to be promoted as a pastime and made open and affordable to the masses. The game should resemble the diverse tastes of new generations and we must prioritize having fun through the sport in varied ways. If America’s golf stakeholders are committed to growing the game then we must be strategic in how we advance the best attributes of it. American golf has had many years of growth in its past, but in order to grow again, the game has to evolve in ways that better reflect the true spirit of the game.
Forrest Fezler has passed away, but his impact on golf and on me will be felt for many years to come. I was fortunate to get to know Forrest in recent years and after a few meetings he agreed to let me tell his story. Forrest was a world class player, a risk taking entrepreneur, talented golf designer, and all around good guy. He lived a life in golf that was always played slightly out of bounds. Like his best friend and partner Mike Strantz, he was a maverick until the end.
I first met Forrest when I was President at Capital City Country Club in Tallahassee, Florida. Forrest had taken a liking to Capital City in his final years and we talked him into building a few bunkers for us. I had long known the highlights of his life story but I was curious to know more. We scheduled a lunch that turned into a long afternoon conversation about his career. That conversation led to another lunch and even more conversations about golf.
I asked Forrest if he would mind me writing his story and he agreed. Through a few months of chats and texts I got a great sense for who he was. The story became a narrative about his life, the life of Mike Strantz, and how the fates brought them together to build some of the most interesting new courses in golf. Together they made Maverick Golf Design one of the most cutting edge firms in the game.
I spent a couple of months building out their story and I couldn’t wait to share it with Forrest. The day I sent him the final draft was the day he told me about his tumor. I remember sinking in my chair when I read his message. I could tell it was a bad diagnosis from his tone.
Forrest was struggling to read the story due to the effects from the tumor, but he trusted me to go ahead and release it. I published the story and it quickly became the most read piece I had ever written. A few days later I got a text from Forrest. He had finally gotten through the story and he let me know what it meant to him.
This is what he sent me:
“It has brought tears in my eyes all night.
Especially reflecting on this new chapter in my life. Your kind words are more healing now than you will ever know or appreciate
That means the world to me.
Thanks for being there when I needed it so.
I’ll never forget that text and I’ll never forget my talks with Forrest.
I’m so glad that I got know his story. I found Forrest to be a humble man with many talents and someone who clearly loved everything about golf. He was a champion in the sport but he will likely be best remembered by friends as someone who championed them and the game many of us adore.
If you’d like to learn more about Forrest Fezler, his life, and career you can check out the story here.
I’ll always remember 2018 as the year I became a father. It’s also the year I learned a whole new appreciation for golf. My daughter Winnie was born in January and this past year has been the best one of my life. When fatherhood found me, I discovered a whole new way of looking at the world. Becoming a dad has not only made me a better man, but it’s making me a better golf patron.
Being a dad is incredible, yet the duties of fatherhood tend to make long days on the golf course an increasingly rare occurrence. For those fathers of young children who are golf-obsessed like I am, you’ll know what I mean. Having kids creates endless hours of enjoyment, but also many hurdles to playing golf regularly.
Every golfing dad finds that the co-existence of a passion for golf and the love for one’s family can be frustrating at times. Hours of free time become scarce, being on the course for long stretches makes you feel guilty, and despite your desire to be out playing with friends most times you just can’t. As a golfing parent, the lack of playing time can make you cranky, cause you to cancel the country club membership, or even lead you to sell your clubs on eBay for diaper money. It’s tough to get out and play as a dad, but I’m here to tell you that this shift in perspective can actually work out to the betterment of your golfing soul.
When I found out that we were going to have a child, I was in the middle of the best competitive golf season of my adult life. My handicap got down to scratch for the first time since high school and I won five tournaments that year. I knew it was my last chance to perform at such a level until after my unborn kids get out of college so I gave it all I had and it paid off. After the ultrasounds started piling up and the nursery got painted I knew it was time to adopt a new strategy for how I would enjoy the game in the years ahead.
When my daughter was born I took to reading and writing about the game as much as possible. I found a great deal of inspiration and made it my new mission to discover the spirit of the game rather than constantly testing my skills in it. Through that process of self-discovery, I have found a winning formula for fathers who golf.
My first year as a father has yielded five revelations for finding more joy in the game of golf. They are as follows:
1) Play less tournament golf
I love competing in golf, but when Winnie arrived it closed the window on me spending hours practicing for tournaments. I was playing in at least 10-15 two day golf tournaments each season and since she was born I’ve cut that to about 3-5 events at most. Tournaments are expensive, time-consuming and unless you are playing well can be a real grind. I gave up almost all tournaments except a few at my home club and to be honest I’m happier as a golfer. I’d rather spend time and money on a unique golf experience than sweating over four-foot putts with a pro shop gift certificate on the line.
2) Forget about score
Once I put most tournament golf behind me I began to realize that score was much less important than I had always made it out to be. Golf isn’t really about what score you make. The game is much more about where you are playing and who you are with. Once I was able to let go of the scorecard, I was open to enjoying varying ways of playing golf. Most times when I play these days I only use seven clubs in my bag. Not only is the bag lighter on my shoulder, but I have less thinking to do and I play faster. I even started playing with vintage clubs including persimmon drivers and some hickory irons. I stopped playing for score and started playing for fun again and I that has made a huge difference for me enjoying the game as a golfing dad.
3) Make every trip a golf trip
I’m fortunate to be able to travel from time to time for golf trips, but those are also growing rarer. Since becoming a father I’ve looked for creative ways to make every trip I take one that involves golf. When golf time at home decreases you have to find ways to play on the road. Whether I’m traveling for business, to see family and friends, or even just to get away, I always bring my clubs. Every city has something unique to offer a golfer and I always plan carefully so that I can get a few holes in while away from home. Some basic internet research will usually reveal that no matter where you are there is an interesting golf course worthy of experiencing. Even the act of seeking them out is part of the fun.
4) Find the course within your course
When the time for golf gets cut by time for the family it can become difficult to play even nine holes much less eighteen. Fortunately, at my home course, the routing is such that I can play a wide array of loops that allow me to play in even the shortest of timeframes. My course has loops of 2, 3, 5, 7, 9, 11, and 16 holes all available to me and ending up near the clubhouse. Many courses, particularly those built before 1950, have similar routing features. It is a blast to go out and play two holes on my lunch break or to walk five holes early on a Saturday morning before meeting the girls for breakfast at the club. I have even found ways to play cross-country through one corner of our course and creating new holes entirely. It takes a little imagination to find some routing options that can be played in less than an hour, but sharpening those creative tools will save you time and put you on the course more often.
5) Walk the dog
Multitasking is a great skill set for dads. I’ve learned to make the absolute best use of my time so that I can still enjoy the many facets of my golf infatuation. I listen to golf podcasts while washing baby bottles, I work on my putting while watching Winnie play on the floor, and most importantly I play golf while I walk the dog. I’m lucky to have a wonderful club that allows me to take my labradoodle Leon with me when I go out to play. I was unsure about trying this at first, but once I saw that Leon was great at tagging along I became hooked on having him with me. Playing golf with a dog is one of the great joys a golfer can experience. Dogs are man’s best friend and I have discovered they are also the perfect playing partner. Take the pup with you and consider yourself marking off an item from your ever-growing list of dad chores.
Being a golf dad isn’t easy, but if you are willing to suspend the habits that you have previously ingrained in your golf lifestyle you can find an even better appreciation for the game while still being a great dad. I encourage you to treat your shrinking windows for golf as an opportunity to explore the variety of the game. My methods may not be perfect for everyone, but if you are a busy dad looking to get back on the course these tips can serve as a great starting point for your own model. There is no easy way to quit a full blow golf addiction cold turkey so you will need to open your mind to trying something new as a means for getting on the course.
Becoming a father is the best thing to ever happen to me. It just so happens that being a dad is also making me love golf more than ever before. Maybe next year, I’ll show Winnie how to putt.
I hope your golf adventures have been fruitful of late. You may know me from something you read once or perhaps you came across a post I made somewhere, but either way I’m glad to have your eyes come to rest here for a few minutes. If you have followed my golf writing for any amount of time you may have noticed that I have not had a website until now. A man without a country of sorts. That changes today.
I have built JayRevell.com as a hub for all my musings and way to share even more regular stories and thoughts with you. Golf is a never ending story (shoutout Falkor) and I’m glad to now have a home in which I can tell my side of it more often.
Stop by from time to time and I think you’ll find a few interesting and intriguing tales coupled with some rhymes and figurative language that I suspect will pair nicely with each other. I want to write pieces for you that will be perfect for a short morning read, a laugh on your lunch break, or even a long rain delay at your favorite course. I hope you’ll join me for the fun.
Keep chasing the ball my friends. Swing, walk, and repeat.